Author(s): Mikael Krogerus; Roman Tschäppeler
An updated edition of the international bestseller that distills into a single volume the fifty best decision-making models.
Every day, we face the same questions: How do I make the right decision? How can I work more efficiently? And, on a more personal level, what do I want?
This updated edition of the international bestseller distills into a single volume the fifty best decision-making models used in MBA courses, and elsewhere, that will help you tackle these important questions. In minutes you can become conversant with:
The Long Tail - The Maslow Pyramids - SWOT Analysis - The Rubber Band Model - The Prisoner's Dilemma - Cognitive Dissonance - The Eisenhower Matrix - Conflict Resolution - Flow - The Personal Potential Trap - and many more.
Stylish and compact, this little book is a powerful asset. Whether you need to plan a presentation, assess someone's business idea, or get to know yourself better, this unique guide--bursting with useful visual tools--will help you simplify any problem and make the best decision.
The comprehensively revised edition of the international bestseller, with new material.
A handy primer for anyone keen to tackle problems in a different way Director magazine
Roman Tschappeler is the founder and CEO of guzo, a communication agency based in Biel, Switzerland. Mikael Krogerus is editor of Das Magazin, and was a staff writer with Switzerland's leading newspaper Neue Zurcher Zeitung for five years.