A highly-entertaining account of two young professors attempt to improve themselves through the techniques of the burgeoning self-optimization movement, including drugs, surgical implants, the administering of electric shocks and stripping naked in public.
Carl Cederstrom is Associate Professor at Stockholm Business School, Stockholm University and the co-author or co-editor of five books. His writing has appeared in The Guardian, Washington Post, Al-Jazeera, New Scientist, Harvard Business Review, and 3: AM Magazine. Andre Spicer is Professor at Cass Business School, at City University London and the co-author or co-editor of five books. His writing has appeared in The Guardian, Financial Times, Times, Independent and CNN.