Author(s): Vicki Kerr
‐ The book is for lovers of good design, flowers and beautiful books ‐ It is designed for people who are seeking a special gift and love to own beautiful things to view time and time again ‐ Aesthetic appeal, textural aspect of the book, content and keen RRP The book features stunning photography and original artworks that are printed on a range of paper stocks. Floral Alchemy is more than stunning images of beautiful flowers. Much more. It is an enduring celebration of floral artistry, design, art, textures and beauty, brought to life in a breathtaking sequence of captivating images. The book takes the reader ‐ or flower,art and design lover ‐ on a journey, from delicate light, soft tones, moving through the colour and texture palate to increasingly more graphic images, dense with flowers and an explosion of colour.
A Sydney based florist for the past 18 years, Vicki Kerr has realised a long term dream of publishing a sublime floral book. Inspired by a Japanese book she came across years ago, European interior magazine Cabana, and her love of simple blooms, standing on their own, she has combined flowers with other luxurious elements such as fabrics, wallpapers, beautiful vases, surrealist images, botanical illustrations and textured paper stocks.
Beginning her floristry career in Sydney, she has worked with some well known florists from Sydney's Eastern Suburbs, having also owned her florist, she also spent several years as the in house florist for a large private club in Sydney's East. She currently works from a studio in Darlinghurst