How Brands Grow: Part 2 Revised: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Author(s): Jenni Romaniuk, Byron Sharp
This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ‘Getting Down to Business-to-Business Markets’.
Product Information
General Fields
- :
- : oup
- : oup
- : 520.0
- : 01 September 2021
- : 235mm x 162mm x 235mm
- : books
Special Fields
- : Jenni Romaniuk, Byron Sharp
- : Jenni Romaniuk, Byron Sharp
- : KJ
- : KJ
- : 256
- : 256
- : 2109/2
- : 2109/2
- : Hardback
- : Hardback